DO YOU FEEL STUCK WONDERING…

Why do I feel so bored AND burned out in my work?

Why is it so hard to figure out what I actually want to be doing in my career?

Why do I feel frozen in place?

I know how capable I am, so what am I so afraid of?!

You feel this way because you were never meant to fit into a specialist box. You're not ONE thing, you're MANY things. And your career should reflect that. It’s time to break the mold, step into your full potential and create the success you KNOW you’re capable of.  

Let's put it out there right off the jump: You know how brilliant you are. You have a proven track record of success and a baseline mindset that says "yeah, I can do that!" when presented with ANY challenge. At this point in your career, it’s not a matter of CAN I do it… it's a matter of HOW do I figure it out?

You have ALL the experience, expertise & skills you need to catapult your success and fulfillment. Now its time to learn how apply it in the optimal way for you, the life you want and the level of success you aspire to. And we'll do exactly that by clarifying your core skills, purpose, vision and personal brand.

You possess the experience, expertise, and skills—now it's time to master the art of leveraging them in a way that aligns with your aspirations and the life you want. Together, we'll hone your core skills, define your purpose, crystallize your vision, and craft a personal brand that resonates with your path to success.

With the right strategy, tailored specifically to meet your multi-passionate needs, you will be unstoppable. So let's get into it!

WHAT IS PURPOSE DRIVEN?

Purpose Driven: Career Accelerator is a 90-day, group coaching program for multi-passionate change-makers who are ready to actualize their potential and FINALLY build the career you love.

This program is best suited for individuals who (1) want to up-level and create more fulfillment & ownership in your current career trajectory, or (2) want to pivot careers, whether that’s a new role within a company or the big leap toward entrepreneurship.

Purpose Driven is intentionally curated to help you:

• Integrate your varying interests & capabilities into what you do and finally feel fully represented in your career.

• Lead with a deep sense of purpose and make a positive impact.

• Create more autonomy and ownership over your work.

• Unlock your creative expression, embracing curiosity, play and boundary-pushing ideas.

• Attract opportunities that ensure continuous growth and allow you to reach your full potential.

• Invite novel experiences that consistently challenge & excite you (eliminate your need to reactively job-hop).

• Design a path that brings both fulfillment AND success (no more money vs happiness).

Throughout our time together, you will …

• Clarify your sense of purpose so that you can attract aligned opportunities and immerse yourself in meaningful work every single day.

• Identify WHAT you actually want to be doing in your career and develop your personalized decision-making framework so that you can make clear, confident career decisions.

• Craft your powerful personal brand so that you can clearly articulate your value and pave YOUR path in our specialized world.

• Pinpoint and learn to leverage your greatest skills, multi-passionate genius & unique differentiators so that you can pull your seat up to ANY table and create more impact with what feels like less effort.

• Cultivate the self-trust and confidence you need to truly believe in yourself and take empowered action toward your vision (no more analysis paralysis or overwhelm by optionality).

• Alleviate the pressure to find 'the thing' or climb the ladder and transform your career into a playground for discovery, creativity and wonder (while achieving exponential success).

You’re done feeling confused, overwhelmed by optionality and underrepresented in your career. I’m here to equip you with the clarity and confidence to achieve the extraordinary level of success you’ve always known you’re capable of.

“Annie is enthusiastically supportive, encouraging and positive. She is not afraid to let you sit in the silence as you grapple with questions that lead to self discovery. Annie doesn't give you the answers, she gives you the tools for self discovery and helps you interpret your values, strengths and priorities. I will always value the time I spent with Annie.”

- Lexi K.

"I was able to connect with some truths about myself and my skills/strengths that I had previously undervalued and overlooked. I now feel much more attuned to my core values & strengths, and that is empowering."

- Alissa A.

Here's what to expect:

• 6 virtual group coaching sessions (90 mins. each) with me and your cohort peers via Zoom, where you will transform your confusion & overwhelm into deep self-understanding and aligned strategy.

• 6 Educational Program Modules to align with each program week that will help you understand your multi-passionate energy & power, as well as gain continuous momentum, clarity and growth throughout our time together.

• In-depth Self-Inquiry Exercises and Curated Assignments between sessions to help you clarify your WHY, your values, your unique constellation of skills and define your Zone of Genius.

• You will build your vision, strategy + career framework in Miro (a collaborative digital whiteboard), which gives you an extremely valuable & tangible roadmap to action that you’ll walk away with. 

• Personalized support (directly from me) in Slack so you can keep the momentum going between sessions. I am deeply invested in your success, and I want you to lean on me with your questions, ideas and to help hold you accountable.

 BONUS:

• An incredible community of like-minded, multi-passionate peers, with diverse backgrounds & experience, who you can lean on for support and build lasting relationships with (this is highly requested among my 1:1 clients and greatly valued with my previous cohort). members!). I strategically invite the right-fit individuals into my program who want to engage in dynamic conversation & brainstorms, as well as champion each other’s dreams.

• Your Personal Miro board is yours to take with you, continue working in and keep in perpetuity. This is a tangible (and invaluable) takeaway where you map out your entire blueprint, i.e. where you’ll build out all of your exercises, findings and roadmap to action. This program is geared toward long-term, sustainable success, so you'll be able to revisit your Miro board over & over as you evolve in your career.

• One private, 45-minute Strategy Session with me during the final phase of the program where you’ll get targeted support on your path forward. This 1:1 session is an opportunity to check-in, ask questions and finalize your vision together.

THE STRUGGLE

Let’s be honest, taking control of your career is hard. On top of that, without the right strategy, designing a career you love can feel impossible. And as a multi-passionate swimming against the current in a specialist world, your confidence has taken a few hits over the years. Your self-doubt is obstructing your success.

Here are three major challenges that keep MP's playing small and how we’ll overcome them:

1. Self-Doubt & Imposter Syndrome: We’ve been taught that the only path to success is through expertise and specialization. So when it comes time for you to shine, you question whether you have the qualifications and you crumble under your perceived inadequacies. This is a fallacy — you’re actually more qualified than most because you have so many transferable capabilities. So, to combat this self-doubt, we’ll identify YOUR unique genius and personal brand of mastery. That way, you know exactly what you bring to the table and can move with confidence.

2. Fear of Financial Loss: You're afraid you'll have to take a huge step back financially. To ensure you maintain (and grow) your standard of living, we identify the intersection of your purpose & passion and what's practical & profitable. That way, you build financially while enriching your work with deeper purpose and fulfillment.

3. Untapped Potential: Despite knowing how capable you are, you feel misunderstood, undervalued and like you can't meet your potential in a specialist world. Your personal brand will help you clearly articulate your multi-passionate value and ensure you’re known for exactly the capabilities you want to be known for. That way, you seamlessly attract the opportunities you ACTUALLY want.

BOTTOM LINE: Your multi-passionate brilliance is a world-changing superpower and you have the opportunity to leverage it in the most spectacular way — but you have to do so with intention. You are a visionary - it's time to own it.

A Bit About Me, your Coach!

I’m Annie Petsche (she/her)

corporate consultant turned Career & Fulfillment Coach. 

My mission is to help multi-passionate individuals, who struggle to fully thrive and maximize their potential in a specialized world, immerse themselves in soul-filling work, create significant, meaningful impact and build exponential success. My breadth of Coaching experience (HCI Master Certified Coach), Human-Centered Consulting work and certifications in Yoga & Ayurvedic Healing equip me with a unique skillset to help you level up in your career. I also have extensive experience in Strategy & Innovation, Future of Work and Culture, which equips me to help you trailblaze the future with your career.

Across my Coaching and Corporate careers, I’ve worked with a host of different individuals, ranging from entrepreneurs, business owners, aspiring entrepreneurs/business owners, individual contributors, executive level leaders, and many layers in-between. I work with highly intelligent, highly ambitious, creative, multi-passionate individuals, and I’m here to support your moonshot career goals.

My Story:

Throughout my 13-year corporate career, I felt a persistent hum of agitation subtly camped out in the back of my mind. When I was in my early 20’s, I dismissed it as naïveté. In my late 20’s, I tried to convince myself I could find joy in a career that I instinctively knew didn’t align with my needs. In my early 30’s, I actively forced golden handcuffs on my wrists in order to avoid my truth.

That part of me simmered with anticipation for over a decade. It was the part of me that knew what I truly wanted (to build my own business), but was too scared to face. Finally, after a string of major disappointments and energetic burnout, I reached a pivotal realization - I can be grateful for my current circumstance, yet own that I am meant for something greater.

I knew it was time to make shift happen.

So, I got to work. I got crystal clear on what fuels me, both personally and professionally. I tapped into my passions, skills, expertise & values, and I defined my WHY. From there, I put practices in place and assembled a support system of mentors, coaches and my most trusted allies to make it inevitable that I commit to my entrepreneurship goals. Within one year of leaving corporate, I replaced my 6-figure salary. Within two years, I built a global community of over 230k multi-passionates and multiple 6-figure business. And now? I feel more fulfilled then ever before and I'm growing at an accelerated rate…all because I committed to embracing my potential as a multi-passionate visionary.

The best part? I get to wear ALL the hats (coach, content creator, artist/designer, writer, speaker, thought leader, philosopher and more). And while I absolutely love the work I'm doing now, I will inevitably pivot directions… I have the tools to seamlessly do so whenever I want.

My Coaching business allows me to show up as my highest performing, favorite self every single day. I feel more happy, energized, creative and in alignment that I have ever felt in my life - and damnit, I want that for you too. 

Are we a great fit to work together? 

I've had the honor of working with many brilliant humans who's visionary spirits have felt thwarted by the specialist world we live in. It’s important that I reserve space in my programs for those individuals to flourish.

I'm a fierce advocate for representation in our workforce/society and I prioritize space in my programs for women, woman-identifying, non-binary folks, LGBTQ+ and Black, Indigenous and Other People of Color, as well as allies of these individuals. If you are not an advocate for human rights and enabling underrepresented individuals to thrive, I'm not the right coach for you.

Purpose Driven is a great fit for you if…

• You crave more clarity, confidence, fulfillment, success and freedom in your career.

• You’re ambitious & high-achieving, with big ideas and the desire to set bold goals. You're driven, creative, and seeking to unlock your highest performing, most aligned self.

• You know how to create conventional success and are now ready to fully expand into your potential.

• You’re tired of only being able to flex a fraction of your capabilities and are ready to bring ALL of your multifaceted energy, skills & strengths into your work. You have an eclectic & extremely valuable palette of experience, and you’re ready to leverage it.

• You ant to end the cycle of boredom & burnout that’s the result of spreading your energy too thin. You’re ready to create lasting fulfillment that fuels your energy rather than drains it.

• You want to infuse a deep sense of purpose & meaning into your work and, as a result, create significant human-level impact.

• You’re values-driven, you want to improve humanity/the world we live in & increase accessibility through innovation.

• You’re a doer. With a clear vision, you’re unstoppable, but you’re struggling to prioritize your ideas and get from 0 to 1 — you’re ready to clarify your path forward and go for it.

Purpose Driven is NOT for you if….

• You’re purely looking to ‘find’ your next job. I am not the Coach who's going to tabulate a list of roles you’re qualified for and tactically help you conduct a job search. This is not a conventional program geared toward job-hopping (you already know how to do that). This program is geared toward long-term success, sustainability and fulfillment in your career.

• You’re unwilling to devote the time/energy necessary to do this work and you’re uninterested in conducting self-inquiry & analyses to cultivate a deep sense of self-awareness & alignment. In order to get the transformational results you seek, you must be willing to show up fully for yourself and this process.

• You expect me to hand you a solution. Lasting success doesn’t stem from done-for-you blanket solutions, it comes from tailored solutions specific to YOUR needs and desires.

• You’re brand new in your career. In order to flourish in this specific program, you need an eclectic scope of experience so that you can effectively analyze key moments from your past & project into the future.

WHY PURPOSE DRIVEN?

This Career Accelerator takes an evidence-based approach that is curated specifically to address the unique needs of multi-passionate individuals. Let's be clear, likely every single training or class you've taken and every professional experience you've had is geared toward helping specialists thrive in a specialized world. MP's view the world differently, have different needs and problem solve differently, and I’ve done the work to understand exactly what you need and the career framework that works best for multi-passionates. Therefore, the Purpose Driven program follows design thinking methodology to ensure that you are able to create an iterative path forward that truly evolves along with your personal growth and evolution. The process you embark on needs to align with the way you operate, and I’ve got the right process for you.

In addition to my suite of certifications, experience and working with many clients, I've built a community of 230k+ multi-passionate individuals (across TikTok & Instagram). I constantly analyze the invaluable data (i.e. questions, comments, challenges, successes and trends) from all of you so that I can cultivate an ever-expanding understanding of multi-passionate humans, how we operate, what frames our relationship to the world around us, what we need to thrive, and who we become when we feel confident stepping into our power.

As your coach, I am here to actively listen, challenge you to go bigger, help you identify your genius & assemble your puzzle pieces, hold you accountable and hype you the F up. Part of my unique genius is the ability to pinpoint the unbelievable magic and value that you bring to the table, and that’s a silver bullet skill set most coaches don’t possess. I will help you shine a light on the areas where you simultaneously perform at your peak AND feel most fulfilled, where you create the MOST impact with what feels like the LEAST amount of effort. As a result, you’ll believe in yourself and what’s possible in your career more than ever before.

Let’s focus on what's important to you:

• You want clarity. You're sick of creating success just because you're good at…pretty much everything. Instead, you want to create success with intention, a clear vision and a North Star (your WHY) that helps you funnel your MP energy.

• You live passionately and you want your work to reflect that. The subject matter isn't what fuels you - you can get excited about pretty much anything. You naturally have a human-centered focus, so you need to design a path that leverages WHO you are and HOW you interact with the world around you (Hint: This is where your greatest skills reside).

• You know you're capable of massive success and you're ready to make it happen. As trite as it may sound, when you harness your multi-passionate superpowers, the sky is truly your limit.

Here’s the deal… 

Meaningful change is not easy. And forging the path less traveled as a multi-passionate individual in a specialized world is a courageous act - but you know something? You are, by nature, a courageous & disruptive individual who was never meant to operate within the confines of a specialist box.

You’re a visionary who requires freedom and autonomy in order to thrive. You’re creative and unconventional, and a misaligned career thwarts these uniquely valuable superpowers. Without taking action to understand, harness and hone your multi-passionate energy, you risk remaining stagnant and unfulfilled in a career path that keeps you playing small; a path where your potential remains untapped and you never truly flourish.

I’ve been exactly where you are. On the cusp of greatness, yet fearfully peering into the unknown. In Brianna Wiest’s book, The Mountain is You, she explains that we often regret the things we didn’t do far more than the things we did do.

You know you’re capable of designing a wildly successful career for yourself and creating massive impact. It’s time to transcend the fear of failure, fear of success, fear of niching, fear of starting from square one, etc.. From this moment on, you are no longer playing small in a specialized world.

Yes!! I’m interested! How do I get started?

Your first step toward embarking on your Purpose Driven journey will be to join me for an introductory 30-Minute Discovery Session, where we will get to know one another and determine whether we are a good fit to work together. Clients enrolled into the 90-Day Purpose Driven: Career Accelerator program are hand-selected and accepted by application only. Additionally, spaces for each cohort are limited to ensure an intimate, highly valuable experience. To uphold the integrity of this coaching container, it's important that I enroll multi-passionate individuals who are aligned with the goals and intent of this program, so we must both feel it's the right fit.

Note: In your Discovery Session, we will discuss program details, program fees, scheduling and payment.

Complete the Discovery Session Request Form at the bottom of this page, send it my way, and I will contact you to schedule a time for our Session. If you feel any nerves bubbling up, that is your intuition letting you know you’re making the right decision - it’s time to step into your highest performing, multi-passionate self. And I’m here to help you do it. I truly look forward to supporting you on your journey.

CHEERS,

Annie

Take a Look at What Clients Are Saying About ME

“I found Annie on TikTok. From the jump, I was so impressed with her professionalism. Every step of the process was laid out in a very clear way, with good insight into what working with Annie and the group coaching environment would be like. 

Annie is engaging and very easy to talk to. I also felt like she “got me” right away. Of course, I self-selected based on her content, but feeling understood is such a huge element of this process.

The group was amazing! I felt like we had a real connection from day one. So many of us have similar challenges, and while people are at different places along the path, I felt like I could relate to everyone. Of course, as I progressed through the course, opening up about seeing my classmates fearlessly share about themselves, we grew even closer. 

The lessons were REAL. I initially reached out looking for “next steps” and “branding advice” but this class went back to the basics first - and at the end I can agree this was the right approach. I learned that what I had considered my “foundational truth” for years, was really just one vehicle for my “why” and seeing how much opportunity is out there for my unique self to feel fulfilled is powerful.

All in all, if you’re looking for clarity in your career and life goals as a multi-passionate, I can’t recommend Annie’s group class enough. The lessons, the group-mates, and Annie’s genuine commitment to bring her full self to the process made the experience meaningful and powerful for me.”

- Phil V.

“Annie caught my attention via TikTok, but she really blew me away when we met one-on-one and I realized just how much of a strategic approach she takes to designing her programs. She outlined exactly what I could expect to gain from her group coaching program, and when it ended, I really did leave with more clarity, direction, purpose, and alignment with myself and my work. She is very well organized, knows exactly how to keep multi-passionates on track and accountable, provides engaging exercises and visual tools, and pushes you to think differently in a way that will support real, sustainable success. I highly recommend working with Annie because it's an incredible investment in yourself.”

-Sarah D.